Is the Connected Commerce Accelerator currently accepting applications?
Applications for the Connected Commerce Accelerator have closed.
What type of startup is the Connected Commerce Accelerator looking for?
The Connected Commerce Accelerator is looking for technology-powered startups from around the world with an innovative idea for a product and/or service in the commerce or retail space. We will focus on startups that are not only innovating retail products and services but also exploring new business models that utilize emerging technology.
How are the final startups chosen?
Following the application deadline, each application will be reviewed by the selection committee and narrowed down to a group of 25-30 finalist teams. Each finalist team will be contacted for full team interviews with selection committee members from R/GA and Westfield Labs who will be looking for strong teams with products and services that have the potential for global product market fit and scale.
What role is R/GA going to play in the Connected Commerce Accelerator and what commitment is R/GA making to the accepted startups?
R/GA will leverage its capabilities in business strategy, branding, UX, visual design, technology, and marketing along with our broad client relationships to help the startups create successful businesses and brands in the Connected Commerce space.
What are the networking and educational opportunities provided during the Accelerator?
In addition to the R/GA staff experts and client mentors, R/GA will organize a variety of one-on-one and group meetings, workshops, and presentations with mentors, entrepreneurs, angel investors, legal experts, venture capitalists, investment bankers, as well as others in a variety of forums.
Will all the mentors come from R/GA?
While R/GA will contribute some mentors from our staff, client roster, and industry network. Westfield Labs and our other program partners will also leverage their extensive network of mentors to support the program. Our program MD will work with each of our founders to select mentors who will meet their specific needs and business development opportunities.
What is a Partner Roundtable?
Partner Roundtables are sessions that will bring the startups selected for the program together with the program partners and additional participants to explore the future of connected commerce. During the sessions, program partners and outside experts from around the globe will present cutting-edge innovations and share forward-looking research that will inform and inspire. Roundtable participants will include executives from innovative global retail brands, from leading technology and platform companies, and from groundbreaking digital-native commerce players. This new approach will bring disparate perspectives together to create a dynamic and multi-dimensional conversation around relevant trends defining the future of commerce, and will help to identify potential market opportunities for the program startups.
Does R/GA take equity in the Connected Commerce Accelerator startups?
R/GA will invest $120K in each startup accepted into the program, in exchange for up to 5% equity. Deal terms will depend in part on the stage of the startup as well as terms of previous funding raised by the startup.